GOSLINGS BRAND EVOLUTION

CORE CREATIVE IDEA: MAKE THE GOSLINGS BRAND EVOLVE TO MORE THAN JUST A BEVERAGE BRAND, AND ESTABLISH IT AS THE INDESPUTABLE SPIRIT OF THE 'LEISURE CLASS' LIFESTYLE.

HOW: BY CREATING AN INHERENT CONNECTION BETWEEN THE LUXURY OF THE ‘LEISURE’ CLASS LIFESTYLE ASSOCIATED WITH BERMUDA AND THE GOSLINGS BRAND THROUGH A STYLIZED, ASPIRATIONAL LENS. THE UNLOCK LIES IN OUR ABILITY TO DEMOCRATIZE THIS OPULENT WAY OF LIVING WITH IRREVERENT HUMOR AND A DIVERSE CAST THAT MAKES THIS WORLD ACCESSIBLE FOR A MASS MARKET AUDIENCE, WHILE SIMULTANEOUSLY REINVIGORATING GOSLINGS’ LOYAL CORE CONSUMER BASE.